The number of internet users in India has reached almost one billion today and life is not possible without it. Be it watching videos, ordering food, doing business, or looking for a life partner, it’s all online.
But today the internet is something we look at the most, not something we immerse ourselves in. The next step is the metaverse, the evolution of today’s 2D internet, which transitions everyday activities like shopping, dating and development to the 3D metaverse.
Brands are buzzing about the immersive metaverse opportunity, and it’s the potential that’s driving it Lokesh Rao and Sunil Arorafounders of Trace Network Labs, to Pariz Metaverse, the world’s first fashion and metaverse lifestyle and then gen.
Launched at the Mumbai edition of TechSparks 2023, Metaverse leverages Pariz’s technology to target commerce and transform online shopping for all online and offline brands, including D2C brands, to build a metaverse retail presence at its metastores. This has been translated into the virtual world, where fans can socialize, shop, and socialize in a more sophisticated way.
At the product launch, Rao asked the audience if it was possible for a girl from a 3rd city from the Western Tier to explore culture and socialize with people from other countries in an immersive way today? “The answer is no,” he said.
He gave the example of Chaitanaya, a bright high school student who is inspired by Elon Musk and wants to explore the universe and “make humanity”. “Can he do what he can today with the access he has? YouTube and streaming won’t help him; he needs something more,” he said.
Rao asked the audience to think if one of them was married. “When you don’t order online, you want to go to the store. but if your spouse is in another city, and your brother in another country, who will help you? Who will give you feedback? This Internet trend is facing challenges, such as the need for metaversion to provide depth.
Metaverse allows users to interact with other users using avatars. This is a third system of the Internet, which provides a more immersive experience than the Internet.
Returning to Chaitanaya, a high school student, Rao said this technique allows him to “see the whole rocket,” virtually open and run around to see how they are doing. A girl from a Tier 3 city will have a social opportunity with Westerners.
That’s the freedom that the metaverse gives us, said the co-founder.
What Pariz is going to do in the Metaverse
Second McKinseymetaversion is an emerging 3-D digital space that uses virtual reality, augmented reality, and other advanced Internet and semiconductor technologies to “enable people to have life-changing personal and business experiences online.”
Pariz Metaverse is leading the charge in the virtual world with the world’s first function-focused Metaverse to revolutionize the way we shop.
“Paris Metaverse offers an immersive shopping experience that traditional platforms cannot match. The mobile shopping experience allows brands to better connect with their customers, while online shoppers can browse, select, and purchase physical products with ease,” Rao said.
He also demonstrated how Pariz Metaverse will address the challenges of navigating and identifying in a virtual world. A user-friendly interface and the ability to create avatars that reflect their physical appearance make it easy for them to find what they are looking for and interact with others in the virtual world.
Pariz launched at the Techsparks event also the launch of 3 Retail Stores of popular brands such as Madame, Zivame, StyleUp and Da Milano. These stores will soon be “buy on Metaverse, deliver at home” services. Finally, visitors to these Brands stores in PARIZ will be guided by AI or human-avatar-driven assistants through a selection process that will give the discovery cycle to delivery that we see in Web2 shopping sites. Users can walk around the store, try out a product, click on a product, zoom in and out for a detailed view of each product. It also offers a range of shopping experiences and events known in the PARIS casino.
However, Rao said Metaverse Pariz is not about shopping. The platform also offers a 24/7 lounge for users to meet with friends, family, or business partners in a comfortable and casual setting. It also creates immersive events such as meetups, conferences, comedy shows, fashion shows, musical evenings, TED or Josh Talks type of events and much more.
As the fashion industry moves faster towards digital transformation, Pariz Metaverse marks a significant milestone, offering a new frontier virtually and revolutionizing the way India interacts and shops online.