Recognized for advanced multicultural mobile targeting capabilities for 2022 state-level political campaign
TORONTO, April 6, 2023 /PRNewswire/ — Sabio Holdings Inc. (TSXV: SBIO; OTCQX; SABO) (“Company” or “Sagenus”); a leading provider of connected TV (“CTV”)/e-top (“OTT”) platforms validating its advertising performance, is pleased to announce that it has been awarded the CTV/OTT “Best Practice” 2023 award. OTT/CTV Targeting.” Savio was recognized for its innovative and unique, mobile-first approach to a multicultural audience in a state political campaign. The company has won multiple Reed Awards over the years, and this is its first win in the Best CTV/OTT Targeting category.
For the winning campaign, Sabio built custom audience segments to reach Hispanic-dominant and English-dominant voters and served highly targeted ads across CTV, OTT, and mobile platforms to help deliver a big win for the state senator by a 0.7% margin. victory
“The Spanish electorate determined the balance of power in this state last year. With the identification of a large part of the Spanish electorate, it was necessary to take a deeper look at the attitude across mobile and CTV into media consumption in order to correctly identify the right message. The right to vote in the digital footprint,” he said. Joseph Camacho, Chief Global Expansion Officer, Sabio. “Our use of mobile-first data has allowed us not only to accurately define language options, but also to envision the exact channels and screens necessary to deliver key messages to reach the most persuasive voters and ultimately move the needle in their favor.
Sabio identified the Spanish-dominant and Anglo-dominant Spanish audience in two ways: the Spanish-dominant audience, targeted users who use Spanish language predominantly on mobile devices and users who set the device to be “language” based on Spanish. . For Spanish-dominant audiences, Anglo-Sabio targeted users based on some of its mobile device apps, which included a mixture of both English and Spanish languages, indicating a Spanish-dominant person who is emotionally connected to their Hispanic roots.
“We are honored to win a Reed award for the second year in a row under the Sabio Holdings portfolio,” he said Aziz RahimtoolaCEO, Wise. “This recognition shows the unique value Sabio brings to political and advocacy groups using CTV, especially in a multicultural target environment, and reinforces how advanced data analytics can be used to make significant gains within campaigns and elections at the local and state level.”
The Reed Awards are named after the founder of Campaigns & Elections magazine Stanley Foster Reed. The awards recognize excellence in political campaigning, campaign management, political consulting and political planning. Chosen from the largest and smallest organizations in the industry, the winners represent the best in the industry across more than 100 categories across television, radio, direct mail, phones, field, political technology, and online advertising.
Of the Wise
Sabio Holdings Inc. (TSXV: SBIO) (OTCQX: SABO) is one of the fastest-growing CTV/OTT technologies in the ad-supported video-on-demand (AVOD) and streaming space. Its cloud-based CTV/OTT technologies provide publishers with distribution, monetization and analytics, while delivering ROI validation to brands and agencies. The Sabio Holdings portfolio is included of: Sabio – trusted and transparent monetization DSP; App Science™ – our cutting-edge, non-panel-based, real-time measurement and attribution SAAS platform; and Vidillion — our cloud ad-insertion and content distribution and management platform. For more, see: sabioholding.com
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Source Wise Holdings Inc.
