Lucknow: About 10 years ago, Sangeeta Pandey of Gorakhpur thought of raising some crops when her family was not financially stable.
When her daughter had turned to work, the people objected, and said that it was not possible for her to take care of her son, and also to work.
Finally, he got a job in the institution with a salary of Rs 4,000 per month. The next day he left his daughter at home, but he realized that she wanted to work for her betterment in the first place and that depriving her child of her mother’s love was not a good start. So he left the job.
It is the imagination, he says, of a bird, not its wings, that it can fly high. Pandeius proved this by the fact that he achieved enormous success in his ventures, although he was not financially strong.
Pandey shared that he wanted to do something in life but could not decide what. He said that he once saw a box of sweets being made and thought that this could be done. His business started with a cycle of Rs 1500 but now it has crossed the Rs 3 crore mark. Pandey is also nursing her nine-month-old baby.
He recalled that he started the search for the raw material on the Ranger cycle that was lying in his house. Bought the raw materials for Rs 1500 and brought it home in the same cycle. She added that the joy of preparing 100 bags in around 8 hours is unique.
Despite not having any prior knowledge of the market, he went and spoke to some traders and calculated the input cost and profit per box after coming home that day. He went to the market again to sell the boxes but was informed that the boxes were available for sale at a cheaper price.
I don’t know how he sold the finished goods. Pandey said that he was later told by some that the raw material was available at a cheaper price in Lucknow, which would reduce his costs. She then reached Lucknow with savings of Rs 35,000 and brought materials worth Rs 15,000 home by bus. While preparing pits, the focus is also on gathering capital, Pandey said.
She tried to take a loan from the District Urban Development Agency (DUDA) which did not materialize as her husband was a business constable. So she took a gold loan of Rs 3 lakh from her mortgaging jeweler and took one lorry full of raw material from Lucknow.
Pandey returned to Delhi to reduce the input cost of the chip and was supported by traders. Soon, raw material began to be available on credit. Earlier he ran a business from home and stocked there. As the business grew, there was a shortage of space, so he took a loan of Rs 35 lakh to set up a factory, and another loan of Rs 50 lakh to expand the business.
While goods were supplied by cycle and two hand carts were driven earlier, today the Pandey family owns the time and labor rickshaw machinery used to make deliveries. Pandey said that he also has a car and a scooty and all three of his children are studying in good schools.
Famous Purvanchal shops, pizza, cakes and sweet shops are his customers. The artists are hired from Delhi to make the best known products that work and train others too. Pandey provides direct and indirect employment to 100 women and twelve men. He visited Punjab, West Bengal, Gujarat and Rajasthan to search for quality raw materials.
She shared that she has not forgotten the day of her struggle, which is why she sends raw materials to the homes of many working women who have small children so that they can work, provide for their families and also take care of their children. Pandeius concluded that without women, the maimed and the deaf would also work for her.