The current edition of the MICHELIN Guide for Thailand will cover Bangkok, Phuket and Phang-nga, Chiang Mai, Ayutthaya, Isan, Ko Samui and Surat Thani.
BANGKOK-The Tourism Authority of Thailand (TAT) and MICHELIN Guide it was announced MICHELIN Guide ThailandExpanding coverage of Ko Samui and Surat Thani in southern Thailand – in the seventh edition, will be released at the end of this year. With new additions, the 2024 edition of the MICHELIN Guide Thailand will cover Bangkok (from 2018), Phuket and Phang-a (from 2019), Chiang Mai (from 2020), Ayutthaya (from 2022), Isan (from 2023). and the mainland of Koh Samui and Surat Thani.
Master. Yuthasak SupasornTAT Commander, said “The inclusion of Ko Samui and Surat Thani mainland in the 2024 edition of the MICHELIN Guide Thailand is an incredible opportunity for our dining destination to welcome more global gastronomes to discover local culinary flavors and traditions. Above all, the MICHELIN Guide will capture food gastronomy, deeper every year, throughout Thailand as a diversity and experience the richness of Thai cuisine.”
After three years of the pandemic, the hotel and restaurant sectors in Ko Samui and Surat Thani have started to see positive signs of recovery and a remarkable turn around in the local economy. Compared to 2021, Surat Thani tourism in 2022 will reach the highest growth in the country with tourism income to increase more than 900 percent from a 600 percent increase in tourists year on year. This shows that the destination has the potential to attract quality tourists, according to Mr. Yuthasak.
Sitting on the Gulf of Thailand near the mouth of the Tapi River, Surat Thani – the largest province in the Southern Thailand region – is known as “The Province of the Thousand Islands”The archipelago between Ko Samui, Ko Pha-ngan, Ko Tao and Mu Ko constitutes the Ang Thong Marine National Park.
Rich in natural resources, Surat Thani has become one of the major sources of food for the region and the entire country, famous for its large oysters, river prawns, and salted duck eggs.
Like Surat Thani’s major tourist attraction, Ko Samui – Thailand’s second largest island after Phuket – offers a wide spectrum of tourism opportunities – a large selection of both Thai and international restaurants; as well as a variety of accommodations, ranging from 5-star hotels, world class luxury resorts, local hotels, to budget-friendly options.
Master. Gwendal PoullennecInternational Director of MICHELIN Guides, he said “Our Michelin Guide explorers found that Ko Samui and Surat Thani have many beautiful and interesting things to discover – natural wonders, cultural heritage, and culinary delights. From the visitors, the gastronomy is unique and tasty. Many local dishes that cannot be found anywhere else. In addition, fresh local ingredients — especially the maritime resources of the place — are the chief elements of enjoyment.
“Besides the wide variety of local and international cuisine on offer in its eclectic food scene, the splendid surroundings and the warm hospitality of the locals greatly contribute to the impressive experiences of our MICHELIN Guide visitors.” the said Lord Poullenec.
The extension of the territorial coverage not only shows the further culinary depth of Southern Thailand, in addition to Phuket and Phang-nga which have been printed in the MICHELIN Guide Thailand since its 2019 edition; but they also continue to celebrate Thailand’s rich and diverse gastronomic scene.
“Michelin Guide Thailand has been a key factor in the growth of Thailand’s tourism sector, because the local food experience creates a positive image that can influence travel decisions, and also adds value to the overall travel experience. In other words, food is the soft power that drives countless travelers to Thailand.” Mr Yuthasak said.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; His duties include business development and long-term strategic planning.