The story follows a down-on-his-luck vegan café owner (Nash) when he enters a global barista competition — even though the competition’s rules strictly require the use of milk. Fire Chief and his team of colleagues approach their mission as a “revolution”, an upheaval necessary to protect the planet and end animal exploitation. The vegan ethos goes beyond scripture. Only non-dairy milk is used setand the clothing, makeup, and hair style products are also ethically chosen, with sustainability as a priority. Perhaps most significantly, the filmmakers have pledged to donate all film profits to related charities.
It is surprising that they were animal actors is excited for the release of the film. The changing world of films with social attitudes has grown to include more and more stories with themes related to climate change (that is, “don’t look back”, “mother!” and “Jurassic World Domination”). However, almost none of them deal directly with factory farming and the way our animal food systems operate. It’s exciting to see a movie written and produced with those things at the forefront, and the efforts of the filmmakers are certainly commendable. However, “Bella Coffee” unfortunately falls into the use of flattering vegan stereotypes and does not engage more deeply with the reality at hand.
Cinema has proven to be a force for social change. For example, in the late 90s and early 00s, movies and TV shows like “Children do not cry“and”EllenHe introduces the identities of the audience to the narratives and performances in a humane, touching, and often hilarious way. One study who analyzes attitudes about homosexuality and finds “For those direct gay viewers who have contact with the least, I reveal to” Will & Grace seems to have the strongest power in reducing sexual salves.” Acc Katherine Gammon writes in Atlantic, “Screenwriters have reason to believe that even passing mentions… can transform public attitudes. Americans watch an average of three hours of television every day, meaning they account for about a fifth of their waking hours in the world. History has shown that issues raised on television can lead to real world change… “In fact, works of storytelling (such as films, TV, and even other media such as books and video games) have done a lot to educate and inspire empathy. and they have only figures.
Animal rights activists can use the medium of storytelling in a similar way, exposing viewers to real social problems through well-known stories that appeal not only to understanding, but also to emotion and a sense of humor. Before “Bong Wars”, Bong Joon-ho’s 2017 film “Okja” was the best (perhaps the only) example of a contemporary film that addresses animal exploitation under capitalism. But of course one movie does not make a revolution. It is recommended that more filmmakers be added to the conference with new works such as “Bella Coffee”. The stakes in the agricultural industry are high. As Nash’s character informs the customer, cows “are milked and milked and milked until their bones are so weak they can’t stand.” As a sad industry, the biggest screens deserve to be investigated.
The best cinematic adaptations all have a few things in common: they are compelling and clever, they transcend the lake, and they reach deep into worlds that the average person would otherwise never see. Sadly, this is where “Bella Coffee” falls short. While the writing makes sure to press on some informational approaches like the one above, it offers little that people don’t already know. Protagonist Jo and her team, despite strong performances by the actors, generally reflect the unpleasant stereotypes of vegans: angry, belligerent, irrational, and naive. One of the first scenes in the film depicts Jo yelling at a customer to ask for milk in her coffee.
Flashbacks show the origin of Jo’s views on pastoral dairy farming in the English countryside. Representing such a farm was chosen by the foreign writers to be deceptively pleasant and nothing like the reality of the industrial estates that make up most of our food. If you’re not someone who already sees you in Jo, you’re likely to interpret her as a classic vegan caricature—irrational, grating, self-righteous, and inconsistent in her response to the world around them. While the film portrays an almost idyllic representation of dairy farming, viewers are not given a compelling reason to side with Jo if they don’t already share her perspective. The film focuses more on the social status of vegans and plant-based dairy than on the facts themselves. It’s a film by and vegans, but it’s not sad that it’s likely to challenge non-vegans’ views on industrial animal agriculture.
Hopefully, the areas where “Bella Coffee” falls short will be taken as opportunities by the filmmakers to make a bigger impact going forward. There is only room for stories that depict ugly things in rural factories, or that emphasize the planet and the other animals with which we share it. There’s a vacancy for stories about undocumented people working dangerousprofitable rural factories; Communities most affected by agriculture will perish; about people making breakthroughs in the fields of plant-based and cell cultured meat or running animal sanctuaries. The film could inspire social change without focusing on veganism at all – After all, industrial animal agriculture is an issue that affects the entire world. You don’t need to care for a barista with green hair.
Storytelling is a powerful tool for evoking empathy, education, passion and change. Hopefully the future of cinema will bring us stories that inform the audience about real life events, deserve an emotional response and inspire us to imagine the future strongly from our present. “Bella Coffee” sets a stunning example by donating their products and making material choices for sustainability in an area that is often incredibly difficult. prodigal. I’d love to see what’s behind the dedication of all the storytelling and storytelling techniques. Hollywood, that’s the cue.